SiteLeads™ Continues to Impress image

Running a technology company, I’m both enthusiastic and skeptical when it comes to what technology can do. There are many who over-promise, yet there are many who deliver beyond what people initially expect. So, when a product like SiteLeads™ launches, I watch that transition from theory to practice carefully. Does it work as planned? Is it generating truly useful leads for publishers? Would I use it if I were the customer? Could I rely upon the underlying approach and technology? Happily, SiteLeads™ continues to exceed expectations in every test we throw at it, which means with every customer utilizing it. That’s where the rubber meets the road, where proof meets pudding. Because the SiteLeads™ technology derives its recommendations from what I call “ground truth” ...

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Get to Know RedLink Advisory Council Member, Anne Osterman image

Anne C. Osterman is Director of the Virtual Library of Virginia (VIVA), the consortium of 72 nonprofit college and university libraries in the Commonwealth of Virginia.  Prior to working at VIVA, Anne worked at a variety of academic institutions including American University and the University of North Carolina at Charlotte.  Anne was good enough to answer a few questions recently. Tell us about your current role at VIVA, and a little bit about how the Consortium works. I am the Director of the Virtual Library of Virginia, or VIVA, which is the consortium of the 72 non-profit academic libraries in Virginia.  Around half of our funding comes from the state, and the other half is from our member libraries.  Our ...

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2017 RedLink Index Now Available image

The 2017 RedLink Index, covering the 2016 subscription year, is now available. This is a free report. The 2017 RedLink Index provides benchmarks and comparisons of usage patterns, aggregating information about more than 1,500 journals from a variety of international publishers covering all areas of science and scholarship. The 2017 RedLink Index also covers basic usage observations among more than 7,000 subscribing institutions. Information included in the Index: Percentage of institutions with increasing, decreasing, or steady usage. Percentage of usage coming from consortia. Percentages of usage coming from current vs. archival content of various eras. Percentage of denials (turn-aways) to current content vs. archival content. Usage by world region (North America, Europe, Asia, South America, Africa, Oceania). RedLink is providing the 2017 RedLink Index free to interested ...

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The “Build or Buy” Decision image

Every publisher faces a “build or buy” decision when assessing their technology options. As more IT personnel are hired and integrated into organizations, the decision becomes more complex, and teasing apart direct costs, capabilities, opportunity costs, and maintenance costs is difficult. Add to this the roles and time needed to build solutions, and a lot of care needs to be taken in making technology commitments. To help prospective customers with this decision as they consider RedLink’s Publisher Dashboard and its related suite (RedLink Network and SiteLeads™), we asked DeltaThink to bring their extensive experience with technology deployments for STM publishers to assemble an overview of the general requirements, level of effort, business stakeholder time allocations, and cost ranges. In addition, ...

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Where We Stand image

RedLink is a small startup designed to help libraries and publishers provide information to their common customers — researchers, teachers, academics, and students. The recent tenor of events in the US is discordant with intellectual and personal freedoms we as Americans and as participants in the scientific and academic world hold dear. From travel bans to attacks on governmental scientific agencies and the scientists working as civil servants, what is happening in the US political system is neither normal nor acceptable. Already, scientists, publishers, and scholars have been kept from traveling to conferences, meetings, and jobs within the United States, often with little or no warning. The chilling effect of the travel ban is palpable, as are the negative effects on ...

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Academic Publishing in Europe, 2017 image

The Academic Publishing in Europe (APE) conference is held each January in Berlin. Attracting 200-250 publishers, editors, and librarians from Europe, the UK, and the US predominantly, the conference provides a different view of the publishing world than most conferences held in the US or UK. There is definitely more of an EU feel to the proceedings, from the policy experts speaking about how they are thinking about access and knowledge economy challenges to the overall attendance. This year’s conference was among the largest for the organizers so far. The program had strengths and weaknesses, as all do, but a saving grace of this conference is that the audience feels particularly involved, so the discussions around even an implausible or ...

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Opportunity Costs and Data Availability image

At RedLink, we speak to librarians and publishers every day about how they use data to make decisions and strategic choices. A common thread is that using data is difficult and time-consuming work, so it’s not something that’s normally part of their workflow. Getting data can require filing a request with IT or an analytics person, areas that are commonly over-committed. This leads to a lot of waiting. Worse, the red tape many face makes people reluctant to ask for data, since they know their coworkers are inundated with requests and the process is a burden. They want to spare themselves and their colleagues the stress of one more task. For publishers who work with sales agents, data access challenges can lead ...

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End the Pain of “Walter’s Spreadsheet” image

RedLink tries to address data-related pain points for librarians and publishers. Like every familiar twinge and ache, we often don’t realize how good it can feel to have the pain point removed. It’s like the old joke – the best part of hitting your head against the wall is how good it feels when you stop. This was captured beautifully in the following story, as told by a consortia administrator who was in touch with us last year. The story is called “Walter’s spreadsheet,” and it’s a story we’ve heard in one form or another multiple times here at RedLink. In fact, it’s part of what inspired our Library Dashboard product: Many libraries have what you could call “Walter’s spreadsheet.” ...

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How Netflix Knew “House of Cards” Was Worth $100 Million image

The recent book, “Streaming, Sharing, Stealing” by Michael Smith and Rahul Tenang outlines the effects of technology on the media space. A good review of the book can be found on the Scholarly Kitchen. One of the early stories in the book outlines the value of data in making decisions. Producers were shopping an American version of a British show called, House of Cards. The show would star Kevin Spacey, be directed by David Fincher, and be adapted by award-winning screenwriters. Networks balked. They didn’t think political dramas sold anymore. They wanted a multi-million-dollar pilot to be made before making any commitment. Even the stellar names associated with the project didn’t change their tune. The show was on the rocks. ...

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A Reminder That Actual Data Matter image

The recent results of the US Presidential election, which surprised pundits and pollsters alike, are a reminder that hidden variables can influence prognostications and projections, which is why having the actual data at your fingertips is so important. Working at a company that helps librarians and publishers “see what they’re missing” by giving them purpose-built access to critical decision-making data brings this point home in a very salient manner. We often work with clients and potential clients who have a more impressionistic view of their market and trends around particular customers or providers, and use these watercolored perceptions to make decisions. As we’ve just seen, this imperfect view can lead to unexpected outcomes and set back sales efforts or budgeting processes ...

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