MIT Press Selects RedLink for Business Intelligence image

MIT Press, one of the most prestigious and innovative scholarly publishers in the industry, has partnered with  RedLink, a leading provider of business intelligence to academic publishers, for access to detailed reports and personalized data analytics for their journals. RedLink Access has been specifically chosen by MIT Press in order to help their journals stay on top of the competition, gain valuable insight on their sales as well as marketing efforts, and spotting opportunities for growth. The only university press in the U.S. with their journal articles based on science and technology, MIT Press has been publishing for fifty two years. Not only limited to science and technology, the  MIT Press also has a strong publishing presence in the fields ...

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Endocrine Society and RedLink Partner for Business Intelligence Services image

RedLink, a leading business intelligence solution for academic publishers announced that Endocrine Society signed up with RedLink Access for online reporting and analytics. Endocrine Society chose RedLink Access to stay on top of their customers’ needs, proactively deal with risks and easily spot opportunities for growth, facilitating their mission of advancing excellence in endocrinology. RedLink team welcomes the opportunity to work with Endocrine Society and look forward to supporting them in their future goals. Endocrine Society’s publications cover a wide range of descriptive topics.  Their journals include Endocrine Reviews, Endocrinology, Molecular Endocrinology, Hormones and Cancer, The Journal of Clinical Endocrinology and & Metabolism (JCEM), and Translational Endocrinology & Metabolism (TEAM).  Their wide of journals are also accompanied by their impressive ...

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Case Study: Canadian Science Publishing image

The Data Defense Standard Learn how RedLink helped Canadian Science Publishing (CSP) quickly respond to a customer’s inquiry. Having problems with the circulation of your publication? Can’t leverage a competitive marketing edge due to hiccups in your distribution framework? The case study of Canadian Science Publishing (CSP) will tell you how real world challenges can be tackled with awesome intelligence tools! CSP is the publisher of NRC Research Press journals and various workflow components of their 13 client journals. However, when CSP was informed by a big pharmaceutical client about a decline in the usage for two of its three titles – which the client attributed to a diminution in its own research staff, CSP felt something was wrong. This ...

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Academic Publishing and Prestige image

One way or another, we are all well aware of the importance given to prestige in our education system.  As early as possible in our educational careers, many anticipate attending one of the most prestigious universities in the world.  Going further in our higher education, we realize the significance of prestige in academia through various means including awards, doctorates, and rankings.  However, what role does prestige play in scholarly publishing? How does prestige determine one’s success or even failure in academic publishing? After careful analysis and observation, we point out ways prestige plays a pivotal role in scholarly publishing.  Internal Prestige While most of us are fully aware of how prestige plays a role in our perceptions, it is a ...

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Scholarly Publishing is Becoming a Data-Oriented Industry (Part 2) image

In our previous blog, we introduced ways how scholarly publishing is becoming more data-oriented. Here are some more ways that academic publishing is utilizing data on a more frequent basis: 3. The Shift to Digital The rise of e-books and online learning has raised the enthusiasm of many in the academic publishing industry. However, shifting to digital also raises the need for data in order to track metrics under the e-model. Digital content also requires new metrics to track such as turnaways. With the rising number of metrics to track in regards with the shift to digital – the need for data is becoming much more essential for academic publishing. 4. Growing Opportunities Scholarly publishing is a rapidly growing field ...

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Scholarly Publishing is Becoming a Data-Oriented Industry image

Scholarly publishing has been an industry which has often been associated with terms such as ‘old school’ or ‘traditional’.  However, with recent developments within the industry over the past couple of years, people making such assumptions should absolutely reconsider. Academic publishing has been adapting for new digital platforms, concepts such as open access are gaining more acceptance, opportunities for growth are rapidly increasing, and social media networking is becoming a norm in the industry.  All of these changes are accompanied with the need for data.  Without the proper use of data, adapting to the trends of scholarly publishing is simply impossible and becoming data-oriented has simply become a necessity to become successful in the industry. 1. Cost Efficiency As academic ...

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Utilizing BI Effectively (Part 2) image

Big Data has been a buzzword that we are all familiar with by now.  From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results.  With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink The ‘When’ Factor Regardless of whatever field you work in, every profession has deadlines. Without deadlines and proper timeframes, strategies as well as goals become ineffective.  Similarly, the time factor applies to business intelligence as well. It’s important to note ...

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Utilizing Business Intelligence Effectively (Part 1) image

Big Data has been a buzzword that we are all familiar with by now.  From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results.  With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink Understanding Customer Choices Regardless of the industry you work in to the specific business practices of your company, it is essential to know your customer. Business Intelligence is the key to understanding your customer.  From understanding the motives of consumer ...

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Essential Metrics for Scholarly Publishers image

We have all heard about the significance of business intelligence and the growth of big data.  Interestingly, the use of business intelligence tools is becoming a trending practice among academic publishers as well.  However, it is important to use such tools with proper metrics in order to measure a plethora of factors including growth,interest, performance, and potential. At RedLink, we strongly believe in utilizing the most effective and comprehensive metrics to provide the best analysis for your journal. Denials Denials are an excellent indicator for your  journal’s potential by indicating an unmet demand. It is immensely common to convert denials into potential subscription sales. As a result, it’s an excellent metric for scholarly publishers! High denials present an opportunity to ...

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Academic Publishing Goes Mobile! image

Need a ride? There’s an app for that. Lost a pet? There’s an app for that. Want your business to be eco-friendly? There’s also an app for that! Over the past years, mobile applications have been emerging as pivotal tools for individuals to coordinate their professional as well as personal lives. As we discussed in our previous blog, academic publishing has been following with the latest trends and tools such as social media, online education, and adapting for different platforms. Similarly, we are excited to see an emerging trend of mobile applications being utilized for academic publishing. Initiatives such as HelpMePublish are a step in the right direction! HelpMePublish – Opening Doors and Creating Opportunities It is extremely common for ...

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