Essential Metrics for Scholarly Publishers image

We have all heard about the significance of business intelligence and the growth of big data.  Interestingly, the use of business intelligence tools is becoming a trending practice among academic publishers as well.  However, it is important to use such tools with proper metrics in order to measure a plethora of factors including growth,interest, performance, and potential. At RedLink, we strongly believe in utilizing the most effective and comprehensive metrics to provide the best analysis for your journal. Denials Denials are an excellent indicator for your  journal’s potential by indicating an unmet demand. It is immensely common to convert denials into potential subscription sales. As a result, it’s an excellent metric for scholarly publishers! High denials present an opportunity to ...

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Academic Publishing Goes Mobile! image

Need a ride? There’s an app for that. Lost a pet? There’s an app for that. Want your business to be eco-friendly? There’s also an app for that! Over the past years, mobile applications have been emerging as pivotal tools for individuals to coordinate their professional as well as personal lives. As we discussed in our previous blog, academic publishing has been following with the latest trends and tools such as social media, online education, and adapting for different platforms. Similarly, we are excited to see an emerging trend of mobile applications being utilized for academic publishing. Initiatives such as HelpMePublish are a step in the right direction! HelpMePublish – Opening Doors and Creating Opportunities It is extremely common for ...

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Meet the Team – Dimitris Spanos image

Tell us about your background.   I had a passion for computers and all technological developments since I was very young. During my studies as a computer scientist, I realized that what really excited me was not the engineering part, but the process of strategizing around a problem, understanding the need and using the foundation I had been building to solve that need. Hence I would say that I am Entrepreneur at heart. I had the opportunity to contribute to a diverse number of projects, ranging from large, very compute intensive, big data, complex applications to front-end, user-focused, mobile and web applications as well as the priviledge to work with very talented people from whom I learnt a lot. What ...

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RedLink Declares Successful Year, Announces Expansion in Customer Base standard

SANTA CLARA, Calif.–(BUSINESS WIRE)–RedLink, a leader in business analytics for academic publishing, announced today a successful completion of one year. On their one-year anniversary, the company announced acquiring new customers, and an enhanced product roadmap. The coming year will see RedLink working with customers like Royal College of Nursing Publishing (RCNP), American Thoracic Society (ATS), The Institute for Operations Research and the Management Sciences (INFORMS), Taylor & Francis Group (TandF), Society of Exploration Geophysicists (SEG), Mark Allen Group (MAG),American Society of Civil Engineers (ASCE), and Journal of Neurosurgery (JNS) along with their early customers like Annual Reviews (AR) and Canadian Scientific Publishing (CSP). RedLink expects this amazing customer pool to boost growth, contribute to their vision to build sales efficiencies ...

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Challenges in Peer Review image

Ever since our elementary school days, we can all recall our teachers telling us to proofread our work.  Many of our classes would have ‘peer review’ as well, with students proofreading and providing critical feedback on each other’s essays in order to improve the quality of their work.  Similarly, peer review in also done in academia in order to determine suitability for publication. The process involves individuals of equal competence and in the same academic field who evaluate the work of a scholar.  Peer review has consistently been noted as the top concern of scholars and is used to maintain the quality, standard, and performance of the publication.   However, it is also important to note that there are many challenges ...

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Open Acccess – Hype or Opportunity? image

The buzz around Open Access – is this just hype or is there a future in it? If you’ve been keeping up with the latest news in academic publishing, then you undoubtedly are aware of open access. One simple Google search on academic publishing can easily guarantee that a strong majority of the results will focus on open access. However, what exactly is open access? Why is it becoming such a vital trend in the academic publishing industry? For those unaware of the practice, it allows unrestricted online access to peer-reviewed academic research and it is mainly done for scholarly journal articles. With the concept of open access gaining popularity, it’s important to understand its impact as well as challenges ...

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Trends in Academic Publishing image

Do you know who and where are your customers? Here are three trends to watch for… Anyone who has read various articles on academic publishing is aware how the industry is often associated with being ‘out of touch’.  With technological developments and social networking on the rise, it is crucial that academic publishing should adapt with the latest trends in order to stay on top of customer needs. From the rise of e-books and mobile device usage to publishers taking a more interactive approach in terms of data provision, academic publishers need to deal with various areas in order to be updated with their customers’ needs.  With educational institutions being quick in adapting to latest trends and techniques, academic publishing ...

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Trends in Business Intelligence image

Business intelligence is a rapidly growing market, now worth up to $14.4 billion.  It is becoming a norm for addressing business goals and implementing strategies. With more firms utilizing BI tools, various trends are emerging in the field of business intelligence. These trends are largely due to recent data discovery methods and have been essential for richer solutions. First of all, cloud intelligence is expected to go mainstream. It is estimated that by 2017, at least 50 percent of companies will strategically utilize business intelligence with cloud computing. As cloud services mature, it is expected for more IT departments to use business intelligence in the  cloud. In addition, context is becoming much more essential in business intelligence. As a result, ...

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The Impact of Business Analytics standard

Business analytics is a core asset for companies focused to deliver on business objectives of growth and revenue.  On an annual basis, marketers now spend as much as fifty billion dollars for business analytics.  Providing data-driven solutions, business analytics is essential for smarter decisions by helping understand customers and operations.  Also, business analytics should not be confused with business intelligence.  While business intelligence provides information in identifying aspects of the business, business analytics explains the reasons behind business performance  and using that information to forecast future results. An excellent example of business analytics could be seen with Google’s HR (Analytics at Google).  By creating a People’s Analytics Department, Google’s HR utilizes data in order to make decisions. In order to learn about ...

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A Picture Is Worth a Thousand Words standard

Significance of visualized data is an emerging trend of 2014.  A graph is a simple and easy interpretation of data. An accurate display of information is the foundation of actionable insights. These insights lead to faster decision making and in formulating and executing strategy focused on delivering results across the business value chain.Visual data is constantly improving the dynamics of making business decisions. For example, consider the perspective of Martin Renkins, the CEO of Smartvue Corporation, “The retail industry has only begun to tap the capabilities of visual business intelligence. I see a future where we wonder how anyone operated any size retail store without some level of visual business intelligence as part of their day to day business decision ...

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