2018 RedLink Index Now Available image

The 2018 RedLink Index, covering the 2017 subscription year, is now available. This is a free report. The 2018 RedLink Index provides benchmarks and comparisons of usage patterns, aggregating information about more than 1,700 journals from a variety of international publishers covering all areas of science and scholarship. More than 7,500 subscribing institutions are served by the participating publishers. The dataset covers more than 218 million full-text views, 35 million denials (turn-aways), and 114 million abstract views. Information included in the Index: Percentage of institutions with increasing, decreasing, or steady usage. Percentage of usage coming from consortia. Percentages of usage coming from current vs. archival content of various eras. Percentage of denials (turn-aways) to current content vs. archival content. Usage by world region (North America, ...

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Thinking About Lead Generation? image

Before we know it, the budgeting and forecasting season will be here and publishing industry marketers will be thinking about lead generation. If generating leads for new institutional subscriptions is an important facet of your marketing program, how do you decide how best to spend your marketing budget?  The marketing channels you use for promotion probably include the following that require marketing spend: Conference attendance/exhibits Direct Mail Online Advertising (display banner ads) Print Advertising Telemarketing/Telesales campaigns As marketers, we are often asked to provide metrics about the return on our marketing investment (ROI).  For many marketers, measuring the contribution that a particular campaign or tactic has on revenue is the most important metric. If measuring ROI is difficult, is it ...

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SiteLeads™ Continues to Impress image

Running a technology company, I’m both enthusiastic and skeptical when it comes to what technology can do. There are many who over-promise, yet there are many who deliver beyond what people initially expect. So, when a product like SiteLeads™ launches, I watch that transition from theory to practice carefully. Does it work as planned? Is it generating truly useful leads for publishers? Would I use it if I were the customer? Could I rely upon the underlying approach and technology? Happily, SiteLeads™ continues to exceed expectations in every test we throw at it, which means with every customer utilizing it. That’s where the rubber meets the road, where proof meets pudding. Because the SiteLeads™ technology derives its recommendations from what I call “ground truth” ...

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2017 RedLink Index Now Available image

The 2017 RedLink Index, covering the 2016 subscription year, is now available. This is a free report. The 2017 RedLink Index provides benchmarks and comparisons of usage patterns, aggregating information about more than 1,500 journals from a variety of international publishers covering all areas of science and scholarship. The 2017 RedLink Index also covers basic usage observations among more than 7,000 subscribing institutions. Information included in the Index: Percentage of institutions with increasing, decreasing, or steady usage. Percentage of usage coming from consortia. Percentages of usage coming from current vs. archival content of various eras. Percentage of denials (turn-aways) to current content vs. archival content. Usage by world region (North America, Europe, Asia, South America, Africa, Oceania). RedLink is providing the 2017 RedLink Index free to interested ...

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The “Build or Buy” Decision image

Every publisher faces a “build or buy” decision when assessing their technology options. As more IT personnel are hired and integrated into organizations, the decision becomes more complex, and teasing apart direct costs, capabilities, opportunity costs, and maintenance costs is difficult. Add to this the roles and time needed to build solutions, and a lot of care needs to be taken in making technology commitments. To help prospective customers with this decision as they consider RedLink’s Publisher Dashboard and its related suite (RedLink Network and SiteLeads™), we asked DeltaThink to bring their extensive experience with technology deployments for STM publishers to assemble an overview of the general requirements, level of effort, business stakeholder time allocations, and cost ranges. In addition, ...

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Opportunity Costs and Data Availability image

At RedLink, we speak to librarians and publishers every day about how they use data to make decisions and strategic choices. A common thread is that using data is difficult and time-consuming work, so it’s not something that’s normally part of their workflow. Getting data can require filing a request with IT or an analytics person, areas that are commonly over-committed. This leads to a lot of waiting. Worse, the red tape many face makes people reluctant to ask for data, since they know their coworkers are inundated with requests and the process is a burden. They want to spare themselves and their colleagues the stress of one more task. For publishers who work with sales agents, data access challenges can lead ...

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RedLink SiteLeads™ Launches image

RedLink’s innovative SiteLeads™ is now live with a number of publishers, who are using this unique tool to identify organizations of all types seeking their content but not currently licensing it. SiteLeads™ allows publishers to identify institutions generating traffic to their sites, preview trends in denials and potential usage, place these in context within their current customer base, and unlock promising leads to pursue with data-driven sales tools. Using a proprietary technology that ensures accuracy and broadens the market in new ways, SiteLeads™ promises to liberate sales people from manual processes, cold calls, and uncertain leads, helping them to focus their efforts on potential customers with demonstrated demand. During a two-month beta period prior to launch, a number of pleasant surprises ...

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RedLink SiteLeads(TM) Prepares to Launch image

RedLink’s innovative SiteLeads™ is preparing for its debut in November. SiteLeads™ allows publishers to identify institutions generating traffic to their sites, preview trends in denials and potential usage, place these in context within their current customer base, and unlock promising leads to pursue with data-driven sales tools. Using a proprietary technology that ensures accuracy and broadens the market in new ways, SiteLeads™ promises to liberate sales people from manual processes, cold calls, and uncertain leads, helping them to focus their efforts on potential customers with demonstrated demand. To find out more about SiteLeads™, please contact us.

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RedLink is heading to Philadelphia! image

RedLink will be exhibiting at the Association of American University Presses (AAUP) Annual Meeting from June 16-18 at Philadelphia, Pennsylvania State. We are looking forward to connect with you and demonstrate our exclusive offerings for publishers that help them in discovering new markets. Explore the benefits of usage data analytics for publishers at AAUP 2016. Stop by our Table #16 in the Commonwealth Hall and say ‘Hi’. We would be excited to showcase our products for publishers. As always, we want to hear what you’ve been up to, and contribute to the scholarly community. Click here to book a meeting. RedLink provides intuitive products that bring usage and network data at your fingertips. Spot usage trends supporting your sales proposition ...

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A Picture Is Worth a Thousand Words standard

Significance of visualized data is an emerging trend of 2014.  A graph is a simple and easy interpretation of data. An accurate display of information is the foundation of actionable insights. These insights lead to faster decision making and in formulating and executing strategy focused on delivering results across the business value chain.Visual data is constantly improving the dynamics of making business decisions. For example, consider the perspective of Martin Renkins, the CEO of Smartvue Corporation, “The retail industry has only begun to tap the capabilities of visual business intelligence. I see a future where we wonder how anyone operated any size retail store without some level of visual business intelligence as part of their day to day business decision ...

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