RedLink Launches New Release of Remarq™ image

New enhancements significantly increase the social aspects of the collaboration platform 25 July 2017, Westborough, MA — RedLink is pleased to announce the latest release of Remarq which includes robust collaboration components and supports author and editorial updates as well as publisher and editor administration and analytics. Additionally, this new release includes: Full user profiles The ability to follow and connect with other users Real-time feeds of updates and events across Remarq Remarq is a collaboration tool offering annotation, commenting, and article sharing, all on the publisher’s site and utilizing the version of record.  Remarq provides a powerful and smoothly integrated set of tools that support authors, editors, and users. By supporting engagement on the version of record, Remarq offers ...

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Thinking About Lead Generation? image

Before we know it, the budgeting and forecasting season will be here and publishing industry marketers will be thinking about lead generation. If generating leads for new institutional subscriptions is an important facet of your marketing program, how do you decide how best to spend your marketing budget?  The marketing channels you use for promotion probably include the following that require marketing spend: Conference attendance/exhibits Direct Mail Online Advertising (display banner ads) Print Advertising Telemarketing/Telesales campaigns As marketers, we are often asked to provide metrics about the return on our marketing investment (ROI).  For many marketers, measuring the contribution that a particular campaign or tactic has on revenue is the most important metric. If measuring ROI is difficult, is it ...

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Peak Subscription? SiteLeads™ Says Otherwise image

RedLink’s SiteLeads™ has been on the market less than six months now, and already publishers using it are adjusting their strategies, finding new tiers and sources of subscription sales opportunities, and realizing that the rumors of “peak subscription” may have stemmed from an inability to overcome a market blindspot. Testimonials have already come in attesting to the product’s power and value. In just six months, SiteLeads™ has identified more than $14.5 million in potential new revenues for its clients. SiteLeads™ turns anonymous traffic and denials from non-customers into visualized opportunities — via our Opportunity Map, list of leads, projected usage bounded by current customers, and revenue projections. Easily implemented and affordable, SiteLeads™ works for publishers small and large as the ...

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IOP Publishing launches Remarq™ pilot on a number of journals image

RedLink is pleased to announce a pilot of Remarq™ on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication.  Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher’s site and utilizing the version of record. Remarq keeps researchers and readers on publisher-branded sites by providing a powerful and smoothly integrated set of tools that support authors, editors, and users. By supporting engagement on the version of record, Remarq offers the opportunity to leverage author updates, supplemental information or data, and additional assets related to the article, creating a rich environment for collaboration. “Remarq solves a number of problems at once for ...

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RedLink Announces Partnership with INASP image

RedLink is working with INASP to make RedLink Network and its Library Dashboard available to the Zimbabwe University Librarians Consortium as a first-step in a developing partnership April 7, 2017, Westborough MA – RedLink, RedLink Network, and INASP are pleased to announce the initial steps of a developing partnership designed to help make usage tools and credentials management available for INASP members. As a first step, the Zimbabwe University Librarians Consortium (ZULC) will be joining RedLink Network and adopting RedLink’s Library Dashboard.  The partnership is designed to provide access to these services to the full membership of INASP libraries. “I’m thrilled that RedLink and RedLink Network can help INASP and its members move to the forefront of usage analysis and ...

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Get to Know RedLink Advisory Council Member, Anne Osterman image

Anne C. Osterman is Director of the Virtual Library of Virginia (VIVA), the consortium of 72 nonprofit college and university libraries in the Commonwealth of Virginia.  Prior to working at VIVA, Anne worked at a variety of academic institutions including American University and the University of North Carolina at Charlotte.  Anne was good enough to answer a few questions recently. Tell us about your current role at VIVA, and a little bit about how the Consortium works. I am the Director of the Virtual Library of Virginia, or VIVA, which is the consortium of the 72 non-profit academic libraries in Virginia.  Around half of our funding comes from the state, and the other half is from our member libraries.  Our ...

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2017 RedLink Index Now Available image

The 2017 RedLink Index, covering the 2016 subscription year, is now available. This is a free report. The 2017 RedLink Index provides benchmarks and comparisons of usage patterns, aggregating information about more than 1,500 journals from a variety of international publishers covering all areas of science and scholarship. The 2017 RedLink Index also covers basic usage observations among more than 7,000 subscribing institutions. Information included in the Index: Percentage of institutions with increasing, decreasing, or steady usage. Percentage of usage coming from consortia. Percentages of usage coming from current vs. archival content of various eras. Percentage of denials (turn-aways) to current content vs. archival content. Usage by world region (North America, Europe, Asia, South America, Africa, Oceania). RedLink is providing the 2017 RedLink Index free to interested ...

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End the Pain of “Walter’s Spreadsheet” image

RedLink tries to address data-related pain points for librarians and publishers. Like every familiar twinge and ache, we often don’t realize how good it can feel to have the pain point removed. It’s like the old joke – the best part of hitting your head against the wall is how good it feels when you stop. This was captured beautifully in the following story, as told by a consortia administrator who was in touch with us last year. The story is called “Walter’s spreadsheet,” and it’s a story we’ve heard in one form or another multiple times here at RedLink. In fact, it’s part of what inspired our Library Dashboard product: Many libraries have what you could call “Walter’s spreadsheet.” ...

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RedLink Network Launches image

RedLink Network, a public benefit company, launches free IP registry service, adds new member to Advisory Council RedLink Network launches a unique, free, community-driven IP registry service to advance secure, reliable access to subscription content; Howard Ratner, Executive Director, CHORUS, joins library, publishing, and technology leaders on Advisory Council. Westborough, MA (August 2, 2016) – Last week, RedLink Network, a newly formed public benefit company, announced the launch of its free IP registry service for libraries and publishers to help them deliver secure access to subscribed content more reliably and efficiently. As a free service, RedLink Network invites rapid adoption among librarians and publishers to make IP-based authentication more efficient and secure. Thousands of libraries and hundreds of publishers are ...

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ASPET Adopts RedLink’s Publisher Dashboard image

The American Society for Pharmacology and Experimental Therapeutics (ASPET), an esteemed scientific society dedicated to promoting pharmacological knowledge and research, has adopted RedLink’s Publisher Dashboard. In the words of Rich Dodenhoff, Journals Director at ASPET, “. . . it will save us time and effort dealing with unwieldy COUNTER reports, tying these to our customer data, and generating reports. In just a click now, we can get quick insights into usage trends and turn-aways affecting our customers.” Read the full press release here: https://redlink-website-public.storage.googleapis.com/ASPET-RedLink-press-release-07062016.pdf To learn more about RedLink and its innovative Dashboards for libraries and publishers, please contact us.

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