Interview with Ann Okerson — From “Old School” to Big Data image

RedLink has been fortunate to work with the International Network for the Availability of Scientific Publications (INASP) to bring RedLink Network and our Library Dashboard tool to the Zimbabwe University Librarians Consortium (ZULC) as a first step in a developing partnership.  INASP Associate, Ann Okerson, was instrumental in setting up this partnership, and we took the opportunity for a Q&A with Ann. Ann – many people are familiar with your work with the Center for Research Libraries, and know you from your role with the Liblicense-l listserv, but may not know about the path that brought you here.  Can you talk a bit about your career path, and key events or issues that led you to make some of the ...

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11 Questions About Scholarly Collaboration Solutions image

Having analyzed the market and developed a leading-edge solution, the Remarq™ team has developed a set of 11 questions publishers can ask themselves when considering how to bring scholarly collaboration to their users and sites. Questions include important issues like: Does the solution require users to use their actual identities? Does the solution allow authors, editors, and users to assert copyright over their contributions? Is the solution user-centric or content-centric? Does it provide editors and publishers with the proper control points? Does it support legal article-sharing? For the full set of questions and our informed answers, please contact us for a free copy of “11 Questions to Ask When Considering a Scholarly Collaboration Solution.”

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Remarq™ and Commenting 2.0 image

Commenting has gotten a bad rap over the years, as many venues on social media and news sites have become breeding grounds for trolls. This has led to a belief in some corners that good commenting isn’t possible, can’t occur at scale, and that given all this, maybe scholarly publishers should just avoid it, despite examples of approaches that have worked, at least one for well more than a decade. Remarq™ brings new approaches to commenting that have been developed from lessons drawn from other successful venues, now brought to scale for the benefit of multiple communities: Commenters are qualified by education, publication, and membership criteria. Before anyone can make a public comment via Remarq, their educational, publication, and membership credentials are ...

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Sci-Hub Has Papers. Are You Keeping Your Users? image

The recent pre-print about scholarly materials available via Sci-Hub (https://peerj.com/preprints/3100/) reveals that most scholarly and scientific publishers have suffered what may be irreparable damage to their stores of intellectual capital. That said, their users remain loyal and remain engaged with their brands — for now. The game has clearly shifted, from protecting content to protecting user loyalty. If publishers can do that well, they could make Sci-Hub a toothless threat. Remarq™ is built to increase engagement on the publisher’s Version of Record. It does this by encouraging collaboration, fostering engagement with a trusted brand and its emissaries (editors, authors, publishing personnel), supporting legal article-sharing, and making it easy to connect with colleagues. Studies have shown that despite this wide availability of ...

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RedLink Launches New Release of Remarq™ image

New enhancements significantly increase the social aspects of the collaboration platform 25 July 2017, Westborough, MA — RedLink is pleased to announce the latest release of Remarq which includes robust collaboration components and supports author and editorial updates as well as publisher and editor administration and analytics. Additionally, this new release includes: Full user profiles The ability to follow and connect with other users Real-time feeds of updates and events across Remarq Remarq is a collaboration tool offering annotation, commenting, and article sharing, all on the publisher’s site and utilizing the version of record.  Remarq provides a powerful and smoothly integrated set of tools that support authors, editors, and users. By supporting engagement on the version of record, Remarq offers ...

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Thinking About Lead Generation? image

Before we know it, the budgeting and forecasting season will be here and publishing industry marketers will be thinking about lead generation. If generating leads for new institutional subscriptions is an important facet of your marketing program, how do you decide how best to spend your marketing budget?  The marketing channels you use for promotion probably include the following that require marketing spend: Conference attendance/exhibits Direct Mail Online Advertising (display banner ads) Print Advertising Telemarketing/Telesales campaigns As marketers, we are often asked to provide metrics about the return on our marketing investment (ROI).  For many marketers, measuring the contribution that a particular campaign or tactic has on revenue is the most important metric. If measuring ROI is difficult, is it ...

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Peak Subscription? SiteLeads™ Says Otherwise image

RedLink’s SiteLeads™ has been on the market less than six months now, and already publishers using it are adjusting their strategies, finding new tiers and sources of subscription sales opportunities, and realizing that the rumors of “peak subscription” may have stemmed from an inability to overcome a market blindspot. Testimonials have already come in attesting to the product’s power and value. In just six months, SiteLeads™ has identified more than $14.5 million in potential new revenues for its clients. SiteLeads™ turns anonymous traffic and denials from non-customers into visualized opportunities — via our Opportunity Map, list of leads, projected usage bounded by current customers, and revenue projections. Easily implemented and affordable, SiteLeads™ works for publishers small and large as the ...

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IOP Publishing launches Remarq™ pilot on a number of journals image

RedLink is pleased to announce a pilot of Remarq™ on several IOP Publishing journals, including the Journal of Optics, the New Journal of Physics, Nanotechnology, and Biofabrication.  Remarq is a new tool for the publishing community offering annotation, commenting, article sharing, and collaboration, all on the publisher’s site and utilizing the version of record. Remarq keeps researchers and readers on publisher-branded sites by providing a powerful and smoothly integrated set of tools that support authors, editors, and users. By supporting engagement on the version of record, Remarq offers the opportunity to leverage author updates, supplemental information or data, and additional assets related to the article, creating a rich environment for collaboration. “Remarq solves a number of problems at once for ...

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RedLink Announces Partnership with INASP image

RedLink is working with INASP to make RedLink Network and its Library Dashboard available to the Zimbabwe University Librarians Consortium as a first-step in a developing partnership April 7, 2017, Westborough MA – RedLink, RedLink Network, and INASP are pleased to announce the initial steps of a developing partnership designed to help make usage tools and credentials management available for INASP members. As a first step, the Zimbabwe University Librarians Consortium (ZULC) will be joining RedLink Network and adopting RedLink’s Library Dashboard.  The partnership is designed to provide access to these services to the full membership of INASP libraries. “I’m thrilled that RedLink and RedLink Network can help INASP and its members move to the forefront of usage analysis and ...

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Get to Know RedLink Advisory Council Member, Anne Osterman image

Anne C. Osterman is Director of the Virtual Library of Virginia (VIVA), the consortium of 72 nonprofit college and university libraries in the Commonwealth of Virginia.  Prior to working at VIVA, Anne worked at a variety of academic institutions including American University and the University of North Carolina at Charlotte.  Anne was good enough to answer a few questions recently. Tell us about your current role at VIVA, and a little bit about how the Consortium works. I am the Director of the Virtual Library of Virginia, or VIVA, which is the consortium of the 72 non-profit academic libraries in Virginia.  Around half of our funding comes from the state, and the other half is from our member libraries.  Our ...

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