In our previous blog, we introduced ways how scholarly publishing is becoming more data-oriented. Here are some more ways that academic publishing is utilizing data on a more frequent basis: 3. The Shift to Digital The rise of e-books and online learning has raised the enthusiasm of many in the academic publishing industry. However, shifting to digital also raises the need for data in order to track metrics under the e-model. Digital content also requires new metrics to track such as turnaways. With the rising number of metrics to track in regards with the shift to digital – the need for data is becoming much more essential for academic publishing. 4. Growing Opportunities Scholarly publishing is a rapidly growing field ...
Scholarly publishing has been an industry which has often been associated with terms such as ‘old school’ or ‘traditional’. However, with recent developments within the industry over the past couple of years, people making such assumptions should absolutely reconsider. Academic publishing has been adapting for new digital platforms, concepts such as open access are gaining more acceptance, opportunities for growth are rapidly increasing, and social media networking is becoming a norm in the industry. All of these changes are accompanied with the need for data. Without the proper use of data, adapting to the trends of scholarly publishing is simply impossible and becoming data-oriented has simply become a necessity to become successful in the industry. 1. Cost Efficiency As academic ...
Big Data has been a buzzword that we are all familiar with by now. From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results. With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink The ‘When’ Factor Regardless of whatever field you work in, every profession has deadlines. Without deadlines and proper timeframes, strategies as well as goals become ineffective. Similarly, the time factor applies to business intelligence as well. It’s important to note ...
Big Data has been a buzzword that we are all familiar with by now. From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results. With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink Understanding Customer Choices Regardless of the industry you work in to the specific business practices of your company, it is essential to know your customer. Business Intelligence is the key to understanding your customer. From understanding the motives of consumer ...
We have all heard about the significance of business intelligence and the growth of big data. Interestingly, the use of business intelligence tools is becoming a trending practice among academic publishers as well. However, it is important to use such tools with proper metrics in order to measure a plethora of factors including growth,interest, performance, and potential. At RedLink, we strongly believe in utilizing the most effective and comprehensive metrics to provide the best analysis for your journal. Denials Denials are an excellent indicator for your journal’s potential by indicating an unmet demand. It is immensely common to convert denials into potential subscription sales. As a result, it’s an excellent metric for scholarly publishers! High denials present an opportunity to ...
Hello Everyone! RedLink will be attending the Frankfurt Book Fair, which will take place from Oct 8th to Oct 12th, 2014 in Frankfurt, Germany. And we are looking forward to meeting you and exploring how RedLink can be a tool to help you meet your sales and marketing objectives. This year, RedLink will be represented by Deepika Bajaj. Deepika is the Vice President of Publisher Relations. To arrange a meeting or request a demo, simply pick a date here, and we will be in touch with you over email to set a time. We look forward to meeting you!
Need a ride? There’s an app for that. Lost a pet? There’s an app for that. Want your business to be eco-friendly? There’s also an app for that! Over the past years, mobile applications have been emerging as pivotal tools for individuals to coordinate their professional as well as personal lives. As we discussed in our previous blog, academic publishing has been following with the latest trends and tools such as social media, online education, and adapting for different platforms. Similarly, we are excited to see an emerging trend of mobile applications being utilized for academic publishing. Initiatives such as HelpMePublish are a step in the right direction! HelpMePublish – Opening Doors and Creating Opportunities It is extremely common for ...
SANTA CLARA, Calif.–(BUSINESS WIRE)–RedLink, a leader in business analytics for academic publishing, announced today a successful completion of one year. On their one-year anniversary, the company announced acquiring new customers, and an enhanced product roadmap. The coming year will see RedLink working with customers like Royal College of Nursing Publishing (RCNP), American Thoracic Society (ATS), The Institute for Operations Research and the Management Sciences (INFORMS), Taylor & Francis Group (TandF), Society of Exploration Geophysicists (SEG), Mark Allen Group (MAG),American Society of Civil Engineers (ASCE), and Journal of Neurosurgery (JNS) along with their early customers like Annual Reviews (AR) and Canadian Scientific Publishing (CSP). RedLink expects this amazing customer pool to boost growth, contribute to their vision to build sales efficiencies ...
Introduction 1) Tell us a little bit about your background. I am a global citizen – grew up in India and after graduating with an Engineering degree was fortunate to get a chance to work in Europe before moving to United States. As an Engineer, designed telecommunication networks for service providers in China, Latin America and Europe. My transition to business came when I realized that building cutting edge products by itself is not sufficient – one must understand the concerns of a customer and changing market trends. And that propelled me to get an MBA in Marketing in New York. Intel hired me as a fresh graduate and moved me to California. For me, it has been truly a ...
Do you know who and where are your customers? Here are three trends to watch for… Anyone who has read various articles on academic publishing is aware how the industry is often associated with being ‘out of touch’. With technological developments and social networking on the rise, it is crucial that academic publishing should adapt with the latest trends in order to stay on top of customer needs. From the rise of e-books and mobile device usage to publishers taking a more interactive approach in terms of data provision, academic publishers need to deal with various areas in order to be updated with their customers’ needs. With educational institutions being quick in adapting to latest trends and techniques, academic publishing ...
