Maney Publishing Signs on with RedLink image

RedLink, a leading provider of business intelligence to academic publishers, has now signed Maney Publishing to their growing number of clients. Maney Publishing has chosen RedLink for getting fast and easy access to usage reports and detailed customer insights. In addition to helping Maney Publishing understand its customers, RedLink provides a simple, intuitive and user friendly interface to visualize data in a way which enables their marketing and sales teams to stay on top of their customers’ needs and grow their business. With RedLink’s technology,  Maney Publishing is building efficiency and customer satisfaction to their sales cycle with a few clicks. RedLink’s functionality is enabling Maney Publishing’s to run what-if scenarios to deliver content to meet the customer demand and ...

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Case Study: Canadian Science Publishing image

The Data Defense Standard Learn how RedLink helped Canadian Science Publishing (CSP) quickly respond to a customer’s inquiry. Having problems with the circulation of your publication? Can’t leverage a competitive marketing edge due to hiccups in your distribution framework? The case study of Canadian Science Publishing (CSP) will tell you how real world challenges can be tackled with awesome intelligence tools! CSP is the publisher of NRC Research Press journals and various workflow components of their 13 client journals. However, when CSP was informed by a big pharmaceutical client about a decline in the usage for two of its three titles – which the client attributed to a diminution in its own research staff, CSP felt something was wrong. This ...

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Scholarly Publishing is Becoming a Data-Oriented Industry image

Scholarly publishing has been an industry which has often been associated with terms such as ‘old school’ or ‘traditional’.  However, with recent developments within the industry over the past couple of years, people making such assumptions should absolutely reconsider. Academic publishing has been adapting for new digital platforms, concepts such as open access are gaining more acceptance, opportunities for growth are rapidly increasing, and social media networking is becoming a norm in the industry.  All of these changes are accompanied with the need for data.  Without the proper use of data, adapting to the trends of scholarly publishing is simply impossible and becoming data-oriented has simply become a necessity to become successful in the industry. 1. Cost Efficiency As academic ...

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Utilizing BI Effectively (Part 2) image

Big Data has been a buzzword that we are all familiar with by now.  From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results.  With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink The ‘When’ Factor Regardless of whatever field you work in, every profession has deadlines. Without deadlines and proper timeframes, strategies as well as goals become ineffective.  Similarly, the time factor applies to business intelligence as well. It’s important to note ...

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Utilizing Business Intelligence Effectively (Part 1) image

Big Data has been a buzzword that we are all familiar with by now.  From being a crucial factor in increasing profits to more productivity in the workplace, utilizing business intelligence has become an emerging trend in the publishing industry. However, simply ‘using’ business intelligence’ will not lead you to your desired results.  With a clear vision and effective, planned steps – business intelligence needs to be utilized effectively for the best analysis and results. Business Intelligence Tips From RedLink Understanding Customer Choices Regardless of the industry you work in to the specific business practices of your company, it is essential to know your customer. Business Intelligence is the key to understanding your customer.  From understanding the motives of consumer ...

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Essential Metrics for Scholarly Publishers image

We have all heard about the significance of business intelligence and the growth of big data.  Interestingly, the use of business intelligence tools is becoming a trending practice among academic publishers as well.  However, it is important to use such tools with proper metrics in order to measure a plethora of factors including growth,interest, performance, and potential. At RedLink, we strongly believe in utilizing the most effective and comprehensive metrics to provide the best analysis for your journal. Denials Denials are an excellent indicator for your  journal’s potential by indicating an unmet demand. It is immensely common to convert denials into potential subscription sales. As a result, it’s an excellent metric for scholarly publishers! High denials present an opportunity to ...

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Meet RedLink at Frankfurt Book Fair image

Hello Everyone! RedLink will be attending the Frankfurt Book Fair, which will take place from Oct 8th to Oct 12th, 2014 in Frankfurt, Germany. And we are looking forward to meeting you and exploring how RedLink can be a tool to help you meet your sales and marketing objectives. This year, RedLink will be represented by Deepika Bajaj.  Deepika is the Vice President of Publisher Relations.  To arrange a meeting or request a demo, simply pick a date here, and we will be in touch with you over email to set a time. We look forward to meeting you!

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Meet us at ALPSP 2014! image

Hello everyone! We will be attending the ALPSP 2014 Conference, which will take place September 10th to September 12th, 2014 at London Heathrow, UK.  Our team is very excited to meet you to discuss how our services will help you spot opportunities and reach goals for your business. This year, RedLink will be represented by Deepika Bajaj.  Deepika is the Vice President of Publisher Relations To arrange a meeting, get a demo or learn more about RedLink at ALPSP 2014, click here. We look forward to hearing from you! If you have any concerns or questions, contact us at social@redlink.com

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